Structures of music video

Narrative:
You have a narrative music video this will tell the audience a short story following this story line through out the video.

This is an example of a narrative music video

We can see this as there is a clear story that runs through out this video showing  relation to the lyrics of the song, for example the lyrics say "maybe ill get drunk again" he is sitting in the pub/club drinking. This is a convention of many narrative videos a clear link can be mad from what your seeing in the video and what your hearing through the song.



Performance
A performance style video will show the band/artist performing through out the video


We see Beyoncé performing through out this video through the dance and singing that is show in this video this is an example of a performance video. Many artist use the style of performance video some of them will  perform on stage where you will also see clips of the audience these could be set up for the purpose of the video, but some artist use clips and videos from gigs that they have previously played or performances that they have previously done. I think this is a good style of video gets the audience involved make them feel like they are there I also believe this is a form of advertisement for the artist gigs and performances from seeing the video you may want to attend the next one.



Abstract video


This is an abstract music video for Kate Nash this video shows a variety of different techniques with stop motion and a range of shots through out that emphasise what she is saying the concepts of the video match the song lyrics  for example "you said I must eat so many lemons" to match this shot she is sat there with a pile of lemon skins this is shown through out the video in many different ways which I think are very clever for example when the song say "you got aggressive" there having an arm wrestle I think this makes the video interesting and more enjoyable to watch.

hybrid video



This consist of abstract and performance and I feel there is an element of narrative as the video almost tells a story. I like the way the video switches between  the performance and abstract I feel engages you more in the video as there is such a difference in the two and every shot in the video is very different through out so you are always seeing something new making the video more interesting and the audience curious of what could happen next. I think that this video is very creative but is so simple with the Varity of shot used.