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Monday, 24 June 2013

Depth video analysis

The song that I have chosen is Katy Perry the one that got away I think this is a really good video to analyse. 

This is a mid tempo pop ballade with a video that has a strong narrative that tells the audience a story of a love that has got away  but it’s not necessarily   all that we think when first listening to the song you imagine just a brake up but from the video you are able to see that the male character her partner actually passed away  the lyrics represents what we our seining on screen, we see this throw the video flashing from past to present allowing the past explaining to us how she feels now, there is strong emotion and allows the audience to feel this emotion. 
We can see Goodwin’s theory  states that there our 6 things that a music video should have these are relationship between the lyrics and the visual ,relationship between the music and the video ,genre icons and styles, close up of artist , voyeurism  ,iconography 
Although not all six of these are shown in this video here with in this video as we can see the relationship between the music and the video the slow cuts and movements in the video match up and create a relationship with the slow tempo of the music. We are also able to see close ups of the star.
we are able to see todorov theory he suggest that most narratives start with a state of equilibrium I which life is normal this is clear inn this video they begin happy we see a normal couple having fun enjoying them as the advance we are able to see the happiness that they share then like the narrative theory suggest that there is a disruption in the video we see them arguing this is a contrast to the happens we have seen previously and shows disruption, the next part of the theory is the recognition of the disruption both of them show sadness for the fact that they are no longer together this is made clear in the video with her crying, the next step is attempt to repair  the disruption in this case she goes to visit the place where he lost his life but we see her and she still remains sad so there is no new equilibrium that I am made aware of.
Richard dyers star theory is relevant when looking at this video his theory shows stars as a construct they are artificial images even if they are represented as being real people showing real emotion, Katie Perry faces a brake up during this video and a lose we see that she is affected buy this showing her emotions tears and sadness we relate to this and feel dory for her but this is an act its a video and although we see her expressing real emotion she is still just a construct.
We are able to see Levi strouts theory in this video and the use of binary opposites we are able to see these within this video we have old and young this shows the conflict between the two she was happy when she was younger   the difference between happy and sad and wee see the light and dark in shots of where when she was younger everything’s very bright now many of the scenes are dark black and white

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