Purpose of music videos

Promotion
The  main purpose of a music video is to sell weather it the album or the performer themselves but the aim is to got them noticed. producers have many ways of promoting through videos from looking through many videos I feel that the man use of promotion is through there attractiveness as a selling point as this is seen in many videos so in both circumstances weather the film stars  a man or a woman its more likely to sell them to both promoting to a larger audience. we see this is videos such as :

Miley Cyrus -wrecking ball
   
katy Perry California girls



Synergy
This is when two company's come together to make a music video,  the record label would join together with another company to make there video. how this works is that the other company will pay money for there product to be shown within the video , the money given will help pay for the video to be made , the aim of this is to provide the product with a larger number of viewers more people are likely to see it the product will gain a larger audience in hope that this will raise sales. we can see this in Ellie gouldings music video where there are clear shots of the mini that she is driving so its made clear to the audience of the  make then a close up of the "mini" logo to make it clear for the audience to see, this is done in many videos to make sure there products are visible to a wide rage of viewers even people that may have not been interested in these products before.    

  

Extension of income
music videos allow the success of an album to grow an make more money as so many people can show these videos any time they are played on a music show for example they will have to pay to play that video this  will rapidly increase the amount they make for the single, the artist them self will also gain a percentage of this income.

Producers strategies
music videos are not created around the idea of the song but many music industry's have there own visual  image of how they would like the music video to be.